The Perfect Exposure Project is a program anchored in collaboration, innovation, and creativity. To supplement the amazing work of artists throughout the country who are working in shelters pro-bono, the Perfect Exposure Project aims to empower shelter/rescue staff and volunteers directly! Through hands-on instruction, animal welfare organizations are given photography equipment, training and inspiration to positively and effectively promote the animals in their care.

In 2016, the PEP program grew: thanks to grants from both Animal Farm Foundation and Purina, HeARTs Speak visited nine cities to provide two days of marketing & photography training, more than doubling the 4 workshops that occurred in 2015. More than 250 staff and volunteers representing 35+ animal welfare organizations attended the 2016 PEPs and together will have the potential to impact more than 100,000 shelter animals every year.

We take great pride in making each workshop tailor-made to the hosting organization’s needs and existing resources, with the goal of making each component sustainable for long after our team leaves. For the 2017 season, Purina sponsored PEP workshops in 4 geographic areas and a total of 9 host-shelters, with studio lights and backdrop sets generously provided by Savage Universal.

2018 applications for workshops should open early in the year and dates will be posted online. If your shelter is interested in a quote to host your own Perfect Exposure Project workshop or in future opportunities to attend, simply email us at!

PEP provided the tools and techniques needed to better showcase the animals at our shelter, directly increasing exposure and live exits.

Carolyn Fitzgerald

ACCT Philadelphia

There was so much enthusiasm in the room and so much engagement between the different organizations. Truly a positive experience!

Sue LaPlaca

Volunteer, San Francisco SPCA

Your team understood not only photography/marketing but also the realities of a shelter. We have a new arsenal of skills in our approach to marketing effectively, without sacrificing quality

Melissa Janes

Belleville Area Humane Society

I got enough out of it to be able to feel comfortable using a camera that I’ve felt intimidated about using for as long as I’ve had it. This was a real confidence booster. I have been practicing with manual settings and boosting my learning after learning the basics at the workshop. I’ve been relying on point and shoot and a bridge camera for years, but now know that can comfortably move out of “auto mode”.

Virginia Kelly

Volunteer, Hayward Animal Shelter, CA

The tools and tips that HeARTs Speak left behind were invaluable and just days later, we’re already seeing an increase in the quality of our adoption photos. We’re excited to build the HeARTs Speak resources and tips into our photography training sessions for volunteers, and for our current (and future!) volunteers to be able to use these tips to help increase the spotlight on our animals and increase our adoptions.

Christina Hill

Marketing and Communications Director, Atlanta Humane Society

Is your company or organization interested in sponsoring a Perfect Exposure Project? Woohoo! Please contact us.

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