The Perfect Exposure Project is a program anchored in collaboration, innovation, and creativity. Through hands-on instruction, animal shelters are given photography equipment, training and inspiration to positively and effectively promote the animals in their care.

In 2016, the PEP program grew: thanks to grants from both Animal Farm Foundation and Purina, HeARTs Speak visited nine cities to provide two days of marketing & photography training, more than doubling the 4 workshops that occurred in 2015. More than 250 staff and volunteers representing 35+ animal welfare organizations attended the 2016 PEPs and together will have the potential to impact more than 100,000 shelter animals every year.

PEP provided the tools and techniques needed to better showcase the animals at our shelter, directly increasing exposure and live exits.

Carolyn Fitzgerald

ACCT Philadelphia

Not only did I learn to take better photos, I learned to ask others for help and that some things need teamwork.

Edie Murray

Palm Springs Animal Shelter

It’s a piece of the puzzle that was missing and we needed to find… We focus on the quality – instead of JUST getting it out there.

Amy Biancella

Creative Manager, AC&C NYC

Not only has HeARTs Speak given us this amazing equipment to use, and not only have they shown us how to use it, they just brought this enthusiasm and motivation that really got everybody excited.

Alexandra Silver

Communications, AC&C NYC

The quality of adoption photographs have improved significantly since the PEP. Volunteers and staff alike are making use of the skills and techniques taught to them during the workshops. Many volunteers and staff now feel much more comfortable using the “fancy” camera. Even photographs on the “fly” with cell phones are of better quality. The photographers are focused on taking the perfect pictures that captures the animal’s personality.

Carolyn Fitzgerald

ACCT Philadelphia

Curious about the equipment we provide to shelters as part of the workshop?

Made possible with the generous support of:

Is your company or organization interested in sponsoring a Perfect Exposure Project? Woohoo! Please contact us.

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