The Perfect Exposure Project is a program anchored in collaboration, innovation, and creativity. To supplement the amazing work of artists throughout the country who are working in shelters pro-bono, the Perfect Exposure Project aims to empower shelter/rescue staff and volunteers directly! Through hands-on instruction, animal welfare organizations are given photography equipment, training and inspiration to positively and effectively promote the animals in their care.

Last year, the PEP program grew: thanks to grants from both Animal Farm Foundation and Purina, HeARTs Speak visited nine cities to provide two days of marketing & photography training, more than doubling the 4 workshops that occurred in 2015. More than 250 staff and volunteers representing 35+ animal welfare organizations attended the 2016 PEPs and together will have the potential to impact more than 100,000 shelter animals every year.

We take great pride in making each workshop tailor-made to the hosting organization’s needs and existing resources, with the goal of making each component sustainable for long after our team leaves. For the 2017 season, Purina has sponsored PEP workshops in 3 cities and a total of 9 host-shelters. If your shelter is interested in a quote to host your own Perfect Exposure Project workshop or in future opportunities to attend, simply email us at!

2017 PEP workshops:
July 27-31 in San Francisco/Oakland CA
September 17-19 in Bucks County/Philadelphia PA
October 24-27 in Atlanta, GA

PEP provided the tools and techniques needed to better showcase the animals at our shelter, directly increasing exposure and live exits.

Carolyn Fitzgerald

ACCT Philadelphia

Not only did I learn to take better photos, I learned to ask others for help and that some things need teamwork.

Edie Murray

Palm Springs Animal Shelter

Made possible with the generous support of:

Is your company or organization interested in sponsoring a Perfect Exposure Project? Woohoo! Please contact us.

It’s a piece of the puzzle that was missing and we needed to find… We focus on the quality – instead of JUST getting it out there.

Amy Biancella

Creative Manager, AC&C NYC

Not only has HeARTs Speak given us this amazing equipment to use, and not only have they shown us how to use it, they just brought this enthusiasm and motivation that really got everybody excited.

Alexandra Silver

Communications, AC&C NYC

The quality of adoption photographs have improved significantly since the PEP. Volunteers and staff alike are making use of the skills and techniques taught to them during the workshops. Many volunteers and staff now feel much more comfortable using the “fancy” camera. Even photographs on the “fly” with cell phones are of better quality. The photographers are focused on taking the perfect pictures that captures the animal’s personality.

Carolyn Fitzgerald

ACCT Philadelphia

Help us help shelters help more animals!

Check out our workshop wishlist:

Do NOT follow this link or you will be banned from the site!