Easy Tips for Great Shelter Pet Photos

Photos are a vital part of not only finding homes faster for homeless pets but transforming the way communities perceive shelters and pet adoption. A great photo helps a pet make an emotional connection in an instant— and that can be the key to motivating someone to...

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5 Fast Tips for Great Pet Bios

START WITH WHAT YOU NOTICE When you meet this animal or see a picture of it, what immediately stands out to you? From big to small, to outlandish to obvious — jot it all down! The most compelling descriptions are relatable and describe animals the way we describe our...

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How Photos Are Important to Pet Adoption: A Study

For every 10 dogs that enter an animal shelter in the United States, approximately five are adopted, two are returned to their owner, and two never leave because they are euthanized or die at the shelter. To increase dog adoption, animal shelters often photograph dogs...

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Tips for a Stress-Free Photo Session

I really don’t like getting my photo taken. Professional headshots, family photos, and even selfies with friends — it's not always a natural-feeling experience to be the focus of attention. The pressure of the photographer staring at me, trying to figure out what pose...

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5 Fresh Social Media Strategies for Shelters

Social media is a central component of most shelter pet marketing strategies — and as you've surely already noticed, it moves faster than a dog that just heard a cheese wrapper in the next room. Live stories are picking up momentum, video charges ahead as the...

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7 Tricks for Photographing Guinea Pigs

Guinea Pigs are notoriously adorable – their teensy lips, their fuzzy cheeks, their penchant to demand treats five seconds after they’ve already been given one – but they’re also notoriously difficult to photograph. That is, unless, you know how to bribe them. I...

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Saving Time With New Instagram Post Scheduling

Instagram lovers rejoice! In a long-awaited and much-celebrated move, the app recently made pre-scheduling content possible for business accounts — and it has the potential to transform social media strategies for organizations with limited resources and operating...

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Where Do Your Stories Go?

Have you ever noticed that long after your body comes home from helping animals, your mind is still there with them, working through what you experienced that day? Or maybe you feel anxious or sad, but you can’t put your finger on why exactly. The answer, in part, is...

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2018: The Year of Creative Collaboration!

As a new year begins, we’re taking stock of everything that made 2017 so fantastic, and the huge list of things we’re excited about for 2018. It includes the amazing shelters and rescues with whom we get to partner, the artists who tirelessly give of their talents to...

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This Is Why I Started HeARTs Speak

A letter from our Executive Director   It was the deep connection and love I felt for my own dog, Iggy, that inspired the idea for HeARTs Speak. I actually fell in love with my boy well before meeting him, through beautiful, emotive, photographs. The experience of...

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A Shelter Dog Story: From Start to Happy End

And for a shelter pet, that story can be the link to a lifetime of love and happiness.   Well, this is Indy before he had a photo that helped him tell his true story.   Indy arrived at Fort Worth Animal Care and Control as a stray and quickly captured the hearts of...

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#AdoptLove 2018 Calendar Contest

That memory of the best hike you and your dog took together last summer. The snapshot of a shelter cat who touched your heart and soul. The happily-ever-after moment you captured on adoption day. Pets bring a powerful connection to our lives and communities, and we...

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